Search engines like videos
Google, Yahoo, MSN, AOL all give priority listings to websites that host video content.
YouTube ranks searches to highlight videos that keep viewers engaged, rewarding “…the videos that viewers actually watch, over those that they click on and then abandon". It's not just about click any more - the quality of your video really matters.
Quality matters more than quantity
Cisco has reported that video now comprises 74% of all internet traffic.
People love video
Google research shows that "videos" now appear for 65% of keywords